Who: A 24-year-old makeup artist who wants to make natural and individual beauty no longer such a rarity in an industry influenced by the mostly homogenous Instagram aesthetic.

What’s your sign?
“I’m a Leo. My Leo traits came out [more] when I started freelancing because I have to be more assertive. Otherwise, I wouldn’t get the projects that I wanted.”

When life throws you lemons… catch them and strike a pose 🍋🍋🍋

A post shared by Bianca Umali (@biancalouiseumali) on

Why focus on natural beauty with your work?
“Natural beauty is not something to be frowned upon. I want to go back to that niche market that celebrates beauty as it is.”

"I apply 5 layers of skin care at night so I could apply 1 layer of makeup during the day."

A post shared by Bianca Umali (@biancalouiseumali) on

How engaged are you in social media, and how do you unplug from your online life?
“I’ve been more active on Instagram and YouTube, but while I’m having coffee in the morning, which is my sacred time of the day, I stop checking social media.”

My days begin after coffee ☕ Thanks for always acing my hair, @renzolusterio!

A post shared by Bianca Umali (@biancalouiseumali) on

Whats your social media word of the year?
“‘Sleek,’ especially since makeup trends are leaning more towards looks that are very clean, very sleek.”

Photos by @shodensan

A post shared by Bianca Umali (@biancalouiseumali) on

Best advice you’ve ever received that you’ll also pass on to someone else?
“To take things day by day, and to just keep doing what you’re doing.”

One step at a time 🌱

A post shared by Bianca Umali (@biancalouiseumali) on