Omar Apollo brings fearless self-expression to Coach Pure Platinum

The musician and Coach Global Ambassador makes his first fragrance campaign debut with a parfum inspired by the grit, confidence, and magnetic energy of New York City

Coach introduces a new signature scent with Coach Pure Platinum, a parfum that captures the confidence of the modern city dweller while marking Omar Apollo’s first fragrance campaign as the brand’s Global Ambassador.

Set against the pulse of New York City, the campaign positions Apollo as the face of fearless self-expression. Shot by Elaine Constantine and soundtracked by his song “Talk,” the film follows the musician through playful, intimate, and reflective moments, answering one simple question: Who am I? The result is a portrait of individuality that feels as personal as the fragrance itself.

Inspired by Manhattan’s steel-and-glass skyline, Coach Pure Platinum reimagines the traditional masculine scent with a richer, more contemporary edge. It opens with crisp lavender, mandarin, and apple before unfolding into warm rum absolute, orange flower, and moss. The dry down leaves a lasting impression through ambrox, cedarwood, and labdanum, creating an ambery, aromatic fragrance that balances freshness with depth.

The sleek gunmetal bottle echoes New York’s architecture, while Coach’s signature Horse and Carriage emblem and black leather hangtag tie the fragrance back to the house’s leathercraft heritage. Joining the Coach men’s fragrance lineup, Pure Platinum offers a bolder, longer-lasting interpretation designed for those who wear confidence as naturally as their signature scent.