Miu Miu Beauty opens its first permanent pop-up in Manila
The immersive space marks the local debut of Miutine Eau de Parfum, inviting visitors into Miu Miu Beauty’s playful and unconventional world
Miu Miu Beauty has opened its first permanent pop-up in Manila, bringing its latest fragrance, Miutine Eau de Parfum, to an immersive space at SM Megamall’s Mega Fashion Hall. Running from July 24 to December 31, 2026, the experience invites visitors to discover the house’s irreverent take on beauty through a series of interactive installations.
Designed as a playful journey, the pop-up begins with a discovery table where guests can explore the story behind Miutine before experiencing the rest of the fragrance collection. Visitors can also leave their mark on the Miu Miu community wall, join interactive games, snap photos against the immersive backdrop with a custom Miu Miu Polaroid, and enjoy exclusive Miu Miu lollipops.
At the heart of the experience is Miutine Eau de Parfum, created by master perfumer Dominique Ropion. A modern interpretation of the classic chypre fragrance, it balances notes of wild strawberry, brown sugar, gardenia, and patchouli to create a scent that’s both refined and delightfully unexpected. Housed in a signature toffee-toned matelassé bottle, Miutine embodies Miu Miu’s youthful spirit and celebrates wearing fragrance purely for oneself.
The Miu Miu Beauty pop-up is open on the Ground Floor of Mega Fashion Hall, SM Megamall, during mall operating hours until December 31, 2026.
