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Luxury perfume brand Byredo launches wearable offering with ‘By Product 35’

Luxury perfume brand Byredo launches wearable offering with ‘By Product 35’

Including over-dyed sneakers 

Known for their niche fragrance offerings, Byredo is slowly tipping their toes in another kind of wearable product with the launch of By Product 35, an over-dyed hi-top sneakers. 

The Swedish brand has released wearable blankets and eye accessories in the last couple of months. With this new venture, Byredo now offers one-of-a-kind sneakers sporting a worn-out look without the actual wear and tear of the sneakers.  

Featuring purple shade variations, the cotton canvas is said to be dyed in different immersion techniques each time allowing infinite variations of the pigment making each sneaker like no other.  

Other details of the sneakers include a pop of fluro green laces, Byredo’s “B” motif on the toe cap, calfskin trimmings, and fresh white rubber soles. 

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