The Italian brand hosts its concept store at the newest fashion destination in Makati
Emanating Italian opulence and rich fashion history, Italian luxury house Fendi opens its newest flagship in the heart of the metro with its Greenbelt 3 boutique. Housed in a 188-sqm space, the label offers the latest collections of its women’s and men’s ready-to-wear, accessories, and leather goods to Filipinos.
Fendi Greenbelt 3, together with its Fendi One concept reflecting the identity with the allure of the city of Manila, redefines luxury destination shopping in the Philippine market. The store’s interiors are detailed with design elements true to its Italian heritage from its delicate tones of ivory, gray, pink, and yellow in the women’s section, to the ease and masculinity hints of cuoio and green in the men’s space. Outside, the facade “appears bright and transparent with brushed metal frames, revealing from outside all the charm of the inside.”
According to the brand, The maison’s iconic products are illuminated against a 3D plaster backdrop with a declination of the FF logo by Karl Lagerfeld. “The focus with a diagonal motif clearly refers to the iconic Astuccio Fur, while the displays are characterized by a sequence of shelves with tubular structures in champagne metal,” the brand continues. “The distinct Italian Arabescato Vagli marble spans across the floor, adding an extra touch of opulence to the luxury retail experience and recalls the architecture of Roman churches.”
Fendi Greenbelt 3 is located at Esperanza Street, Makati City.