Discover #ProudInMyCalvins today
In celebration of Pride month, American fashion brand Calvin Klein unveils the personal journeys of its global cast of actors, disc jockeys, musicians, makeup artists, and activists, to name a few. The campaign celebrates defining moments that have transformed these individuals into who they are today. “The minutes that shape us. The memory that transports us. The moments that define us,” the brand states.
Starring Omar Ayuso (pictured above), Raisa Flowers, Samuel de Saboia, Isaac Cole Powell, Arca, Kai Isaiah Jamal, Honey Dijon, and King Princess, the campaign is part of #ProudInMyCalvins, a global movement highlighting support for the LGBTQIA+ community.
“It was electricity. My whole body was flashing colors. I knew there was no going back after that,” says Isaac, an actor and singer. For King Princess, the musician recalls: “The moment was in high school, in my bed, reading about our people’s history. I felt in love.”
Together with its powerful campaign, Calvin Klein releases its new Pride collection with underwear, apparel, swimwear, and accessories. The capsule offers multicolored cotton boxer briefs, swim shorts and trunks with rainbow colored waistbands, Pride sports briefs and logo denim jackets, and many more.
In support of LGBTQIA+ advocacy, equity, and safety, Calvin Klein partners with several organizations around the world which include BlaQ Aboriginal Corporation, ILGA World, National Pulse Memorial and Museum, Transgender Legal Defense & Education Fund, and The Trevor Project.