Boasting Tumi’s strongest softside cases to date
Son HeungMin is currently regarded as one of the best-dressed footballers in the game, thanks to numerous endorsements from fashion brands such as Calvin Klein, Gentle Monster, Adidas, and Burberry. He undeniably sets the standard for style in the athletic world.
Another global lifestyle brand that the athlete endorses is Tumi—an established brand with 48 years of experience, offering innovative and high-quality travel bags. Son Heungmin’s participation in several campaigns underscores his trust in what the brand has to offer.
As part of Tumi’s fall campaign, the brand has introduced a new line of products within the Alpha X and Alpha Hybrid collections. These releases not only showcase state-of-the-art designs, featuring over 600 Tumi patents and worldwide design registrations, but they are also renowned for their robust construction.
“We are continuously propelling and evolving ourselves and our collections forward, crafting high-performing products that not only meet but exceed the needs of our customers,” said Victor Sanz, Tumi’s creative director. “The Alpha X collection not only serves as a testament to our unwavering dedication to precision and detail but also exemplifies our tireless quest for enduring quality and longevity, adding to our cornerstone collection Alpha that our travelers can constantly depend on.”
Alpha X stands as the brand’s most robust softside collection to date, constructed with PX6—an ultra-durable fabric known for its unique combination of high strength and thermal stability. These luggage pieces also feature elevated finishes, including a mixed hard and soft exterior and gunmetal hardware.
The brand’s new Alpha Hybrid collection introduces the X-Brace 45 handle, an aircraft-grade aluminum telescoping system designed to withstand every twist and turn. Paired with dual recess wheels for smooth travel, this collection seamlessly blends Alpha’s signature look and FXT Ballistic Nylon with a polycarbonate shell, resulting in a lighter, ultra-durable collection tailored for robust business travel and delivering the ultimate lightweight experience.
The Alpha Collection is now available via Tumi.ph.