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SEE: Cha Eun-woo as global ambassador of Dior Beauty

SEE: Cha Eun-woo as global ambassador of Dior Beauty

Featuring Dior’s first-ever anti-aging serum

Dior Beauty officially announced the appointment of South Korean star Cha Eun-woo as first global ambassador of Dior Capture Totale The New Serum through an Instagram post. 

Cha Eun-woo has been a long-time affiliate of the brand. He has been dressed by the house multiple times, has attended events and runway shows, and appeared on campaigns both on perume and skincare lines. 

Last Jan. 15, as the brand furthers promotion toward their newest anti-aging serum, Dior Beauty announced that the K-pop star will be spearheading the global campaign for Dior Capture Totale The New Serum. 

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Dior Capture Totale The New Serum is said to have been tested on more than 600 people and their skin, where the brand gathered the results from. The product also claims that it transforms the skin, leaving it visibly firmer and smoother as it is formulated with fermented longoza extract, a patented floral extract that stimulates the revitalizing potential of the skin’s mother cells to reveal youthfulness. Dior also claims that this has 85 anti-aging molecules and hyaluronic acid poly-fillers for maximum efficacy. 

Now, if you see Eun-woo’s face glowing more than ever, you know which serum to add next on your kits.

Image source: Cha Eun-woo’s Instagram

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