This fragrance was launched under the creative direction of Glenn Martens
It was October 2020 when Glenn Martens stepped in as Diesel’s new creative director. Ever since the appointment, the brand has elevated its vision and focused more on catering to the younger market, making the brand sexier and more sustainable for its new era.
This month, the brand embarks on another milestone as they launch their first-ever gender-fluid fragrance, D by Diesel. Inspired by Gen Z for Gen Z, the fragrance champions inclusivity, fragility, and fluidity.
“Gen Z teens and young adults tend to be open-minded and fully engaged in their causes. They are curious and spontaneous, sometimes with a revolutionary bend,” details Diesel. “While at times they appear supremely confident, they can also be fragile. They are not afraid of expressing their emotions. They are fluid. Nothing is written in stone.”
Through interviews, focus groups, and the involvement of Gen Z, D by Diesel was created by perfumers Nisrine Grillié, Shyamala Maisondieu, and Louise Turner, who made vanilla and lavender as the star components of this fragrance.
Both key ingredients are fully sustainable. The vanilla bourbon premium infusion is sustainably sourced on the island of Madagascar while the Diva Lavender heart is sustainably sourced in Provence, France. D is also said to adapt to the skin taking characteristics of denim that also evolve with skin as worn. At first, the energizing notes of ginger and lavender open the fragrance then dries down to the cotton-like freshness of musk.
Aside from vegan ingredients, D also boasts sustainability. The bottles made for this particular fragrance are made of 25 percent post-consumer recycled clear glass and are all refillable so they can be kept and be used over and over again.
The disruptive bottle also features a crumpled design which is both playful and symbolic to the wearer while the bottle’s cap takes cues from the rivets of Diesel jeans.
D by Diesel is available at Fresh, Look, and The SM Stores for P4,200 per 100 ml.