The lifestyle brand taps Mike Lavarez, Andrei Suleik, Doc Z, and Lauren Reid
0917 Lifestyle has speedily become a brand of its own, offering merchandise that cater to tech lovers and style enthusiasts. This season, the urban lifestyle brand introduces a new collection called 0917 Connected together with a bunch of ambassadors representing the brand’s major touch points.
Affirming its connections with art, design, and creativity, 0917 Connected is a collection that aims to bridge the gap between one’s life online and offline. This also celebrates the idea of evolution celebrating the brand’s roots all while introducing new variations and directions.
“0917 Connected is an ode to our evolution from an analog to a digital lifestyle, something that we want to show is an integral part of 0917’s core being,” says Heinritzh Sales, head of creatives for 0917 Lifestyle.
In line with this, the brand taps a couple of personalities to celebrate the connected life. The brand named model, actress, and host Lauren Reid for face of fashion; DJ Mike Lavarez for music; photographer Andrei Suleik for art and photography; and Renzie Barcelo, also known as Doc Z Gaming, for streaming and gaming.
“0917’s aim is to continuously identify and address the needs and wants of various subcultures. This gives us confidence that the products we provide really help bridge online and offline life,” says Rocko Ogsimer, head of marketing for 0917 Lifestyle.
To make their merchandise more accessible, 0917 Lifestyle opened an independent pop-up store in Bonifacio High Street, Taguig in addition to online merchants like 0917lifestyle.com, Lazada, and Zalora.