Featuring an innovative process called BlueCycle
Jeans have always been a staple in anyone’s closet. It’s easy to wear, easy to style, and most of the time easy on the wallet. This is why it is important to find a perfect pair that checks out all the boxes when it comes to a good pair of jeans: high quality, stylish, and now, sustainable.
Japanese retail brand Uniqlo introduces a new line of jeans with innovation and circularity in mind. Highlighting individuality with its design, the brand produces a collection that includes pieces in different silhouettes, colors, and cuts that cater to anybody’s style.
“As Filipinos return to the office, spend more time with friends, and go out more, they are looking to expand their wardrobe with pieces that are comfortable, stylish, and fit their personal style,” says Masato Kusumoto, Uniqlo Philippines COO. “Our new line of jeans is perfect pair for this new lifestyle since it’s timeless, comfortable, innovative and can transition from work to play.”
This line features a technology called BlueCycle, which is a process developed at the Jeans Innovation Center in Los Angeles, California that eliminates the need for large amounts of water and manual labor used to get that faded, worn-in look in jeans.
It significantly reduces water usage in the finishing process by up to 99 percent and it also follows a laser distressing technique which replaces sandpapering, reducing the burden of work done by human hands and generally improving the work environment.
Some of the pieces include men’s EZY Ultra Stretch Jeans and Ultra Stretch Skinny Fit Color Jeans. The Ultra Stretch jeans combine a classic denim look and the soft feel and ease of sweatpants while the Ultra Stretch skinny features satin fabric that creates a comfortable skinny fit.
For women, the Baggy Jeans are made with 100 percent cotton denim in a pleasing baggy cut and a full-length inseam and double-needle stitching which also accentuates the legs. The Women’s Ultra Stretch Skinny High Rise Jeans is Uniqlo’s stretchiest denim yet and the fabric is specially dyed to resist color fading.
For more information about the new Uniqlo Jeans, visit Uniqlo Philippines’ website at uniqlo.com/ph.