LOOK: Sydney Sweeney becomes the first-ever global ambassador for Laneige

Spearheading the campaign for their latest product

Sydney Sweeney rose to fame with her portrayal of Cassie in the HBO series “Euphoria.” However, did you know that she also played Alice alongside Amy Adams in “Sharp Objects” and portrayed Eden Spencer in “The Handmaid’s Tale” back in 2018?

Following her success in “Euphoria,” Sydney continued to build her career, featuring in another HBO award-winning series, “The White Lotus,” and starring in titles such as “The Voyeurs,” “Night Teeth,” and “Anyone But You,” to name a few. Today, she serves as an ambassador for luxury brands like Giorgio Armani and Miu Miu, among others.

Apart from her involvement in fashion and beauty campaigns, Sydney began collaborating with the South Korean brand Laneige in 2022 as a US ambassador. This year, Amore Pacific, the parent company, announced that the actor is now Laneige’s first-ever global ambassador, participating in campaigns for the brand worldwide.

As the global face of the brand, Sydney takes the lead in the campaign for Laneige’s latest product, the Bouncy and Firm Sleeping Mask, which promotes improved skin and better sleep. This face mask is the newest addition to the Sleeping Mask line, featuring a Peony and Collagen Complex that claims to provide both overnight and long-term benefits for visibly smoother, bouncy-looking skin. The brand extracts powerful antioxidants from peony roots and petals, and the collagen undergoes a 24-hour enzymatic process for enhanced absorption.