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LOOK: Dwayne Johnson launches a personal care line called Papatui

LOOK: Dwayne Johnson launches a personal care line called Papatui

The brand collaborated with master perfumer who crafted Le Labo’s Santal 33

In addition to being a wrestler, an actor, the Sexiest Man Alive of 2016, Dwayne “the Rock” Johnson is now an official personal care brand owner, Dwayne has just unveiled Papatui—a grooming line for the face, body, hair, and tattoos.

In an interview with, the entrepreneur explained who the name Papatui came about. With a solid family foundation, he shared that the name of the brand was inspired by the closest people in his life. “Tui” is what his grandfather used to call him, while “Papa” is what he’s called by his daughters, and it also means “rock” in Samoan.

Papatui products aim to provide effective products which are free from parabens and phthalates, formulated without sulfates, and dermatologically-tested. “As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves,” shared Dwayne on an Instagram post. “And while we may not always talk about it, us guys all want to look better and feel better too. At Papatui, I’ve worked directly with best-in-class scientists and experts to make sure all our products are high quality, effective and affordable for everyone. Most importantly, I wanted to deliver a line of products that you can trust – so you can look, feel, and smell amazing.”

Papatui face products

The face products for the brand include a cleanser infused with salicylic acid, a toner with glycolic acid, a lightweight moisturizer with niacinamide and ceramides, and a cooling eye gel that targets dark circles.

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For hair and body care, the line features nourishing shampoo and conditioner, bar soap, anti-perspirant and deodorant, and body lotion. Papatui also collaborated with the master perfumer Frank Voelkl, the creator of the renowned Santal 33 from Le Labo, to introduce three fragrances: Sandalwood Suede with a warm and woody feel, Lush Coconut with vanilla and coconut infusion, and Cedar Sport with clean, fresh notes of cedarwood.

Dwayne also included tattoo care products for his brand. The Enhancing Tattoo Balm and the Enhancing Tattoo Stick are designed to rejuvenate, brighten, and protect your tattoo. They claim to boost the contrast of your ink while moisturizing the skin with natural oils.

Explore the entire range here.

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