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LOOK: Cult-favorite vitamin E range introduces new summer hydrating essential

LOOK: Cult-favorite vitamin E range introduces new summer hydrating essential

Meet The Body Shop’s Vitamin E Bi-Phase Serum

In our accustomed hybrid setup, staying in one particular environment becomes challenging, leaving us exposed to various temperatures and weather conditions that can impact how our complexions react. 

If, like me, you’re experiencing dry patches all over the body, these newly-improved products might be the solution.

Since the ’70s, The Body Shop’s Vitamin E line has had a cult following. Now, the product range is poised to attract new followers with its enhanced formulation. Featuring natural-origin hyaluronic acid, known for its ability to carry 1000 times its weight in water, this new formulation provides a hydration boost for the entire body and all skin types.

In addition to the reformulation, the brand introduces a new product in their Vitamin E line – the Vitamin E Bi-Phase Moisture Serum. “This unique Bi-Phase Serum is an exciting innovation that uses powerful natural-origin ingredients to deliver happy, hydrated, and healthy-looking skin day and night,” says Laura Keane, The Body Shop’s global director of product development.

Operating across two phases, serum and oil, the formula is said to deliver moisture and hydration to the skin for up to 30 hours. The serum, powered by natural-origin hyaluronic acid, offers intense hydration, while the oil phase is enriched with Vitamin E and raspberry seed oil, leaving the skin looking plump with moisture all day long.

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In addition to the improved ingredients, the line also comes in more recyclable packaging, made using aluminum, recycled glass, and recycled plastic, making the line not only good for the skin but also for the environment. 

Check out the full range here.

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