The artist collaborates with GCash for latest endorsement
The finance super app, GCash, kicks off 2024 with a powerful start, introducing its newest endorser – international fashion star, Heart Evangelista-Escudero.
The announcement coincides with the release of the brand’s latest digital film, a short video showcasing Heart’s exciting partnership with GCash. The video highlights how the app has become her preferred payment option for easy, safe, and secure transactions, whether online, in-store, or even abroad.
Inspired by her travels and experiences, Heart shares anecdotes about the moments GCash came to her rescue – from using the app’s Send Money feature to receive a sweet gift from her loved ones, to shopping online for cute trinkets for her dog, Panda.
She also discusses the convenience of the Scan to Pay feature for simple things, like satisfying a kwek-kwek craving, and her delighted reaction when successfully using her GCash card to pay for a coffee run in Paris.
“For me, GCash has been a game changer. You can use it for so many things, and literally everywhere! From my local cravings, shopping finds, and even as I get ready for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba?” shared the fashionista.
Much like Heart, there are numerous new features to discover and love about GCash. Besides being able to send and receive money for free and receiving vouchers and discounts when paying online, users can transact seamlessly in over 200 countries with lower foreign exchange rates compared to competitors.
“Heart was the perfect and easy choice for us when developing this campaign. She provided a wealth of ideas from the first time we met her, leaving the team inspired,” shared Neil Trinidad, GCash chief marketing officer. “Her attention to every detail was key in developing material that was unique but also very personal to her. We loved how she shared her personal experiences, highlighting how GCash has made her transactions easier not only in the Philippines but all over the globe.”
GCash continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration with Heart, users can expect more in 2024 as GCash continues to open doors to a brighter future for all Filipinos.