NBA unveils Skims as official underwear partner
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The announcement came after the underwear brand launched its men’s line with sports stars Shai Gilgeous-Alexander, Nick Bosa, and Neymar Jr.
Kim Kardashian takes her shapewear brand Skims to another ball game as it become the official underwear partner of the National Basketball Association (NBA). Through a social media post, the reality TV star announced the partnership, which also includes working with Women’s National Basketball Association (WNBA) and USA Basketball.
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“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kim said in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
In a report by ESPN, Skims’ partnership with the NBA will be present in upcoming events, which include NBA In-Season Tournament, NBA All-Star Weekend, and the 2024 WNBA All-Star Game.
Recently, Skims has been making waves online after the release of its Ultimate Nipple Bra, which, as the name suggests, has “a built-in, faux nipple for shock factor.” This month, the brand also unveiled Skims Men through a campaign that featured football players Neymar and Nick Bosa, and basketball player Shai Gilgeous-Alexander.