Jaden Smith launches luxury luggage line made from post-consumer plastic

Harper Collective unveils handmade luggage crafted from recycled fishnet

Jaden has been a vocal advocate for addressing environmental issues, championing sustainable fashion, and the adoption of electric vehicles. In line with his mission, the 25-year-old rapper has entered the realm of luxury luggage, creating a line from post-consumer plastic.

“So proud to introduce @harper_collective. A sustainable lifestyle brand focusing on luggage made from recycled fishnets from the ocean,” shared Jaden, co-founder of the brand. “Re-use is the future, and the future is now.”

After five years of development, the individuals behind this brand are fueled by a profound passion for the ocean and its waters. They’ve undertaken a mission to provide sustainable, hand-crafted cases using traditional techniques, ensuring top-tier products for consumers.

“We partnered with Epsotech, a company based in Germany, to develop a new product using sea plastic, a revolutionary technology that had never been used before for a luxury product,” shared the brand. “This new development was a significant milestone in our journey towards sustainability and eco-friendliness. We believe that by adopting such innovative solutions, we can help reduce plastic waste and contribute to creating a healthier planet for future generations.”

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Presently, Harper Collective’s luggage is available in black and green, encompassing four sizes: cabin, medium, large, and trunk. Beyond the utilization of recycled plastics for the casing, the brand prioritizes eco-friendliness by sidestepping glues and chemicals. Instead, every component of the case is meticulously riveted and hand-stitched, resulting in a sturdy, enduring product.

For further information about Harper Collective, visit their website.