Iconic jeans brand opens its biggest concept store in PH

The store carries most comprehensive selection of Levi’s products

Attention denim enthusiasts! The biggest Levi’s store at SM North EDSA is now open and ready to serve everyone with quality denim that lasts a lifetime.

On July 20, 2023, Levi’s officially opened its largest store at SM North EDSA. The store offers the most comprehensive selection of Levi’s products, from the iconic 501 jeans, t-shirts, and accessories to classic trucker jackets.

In addition to the heritage brand’s classic offerings, the space also houses Levi’s NextGen store concept. Here, you can find Levi’s Tailor Shop run by professional tailors who can restore, alter, or customize your items.

The concept store also provides shopping guidance from the brand’s in-store experts and features interactive spaces to express your own authentic self-expression and personal style.

“We are pleased to open one of the largest Levi’s NextGen stores in the Philippines at SM North EDSA, with the goal of delivering a one-stop, immersive, high-quality shopping experience that will resonate with fans of Levi’s—both new and existing,” shared Charisse Chua, country manager, Levi Strauss & Co. Philippines.

“As a longtime partner of Levi’s, we are proud to bring its largest store in the Philippines to life here at SM North EDSA,” said Jeffrey Lo, senior vice president and business unit head of SM Retail, one of Levi’s franchise partners in the Philippines. “We remain committed to delivering top-notch products to savvy consumers in the Philippines. As one of the largest malls in the country, SM North EDSA is the ideal home for this store, serving as a great location where Levi’s can continue to cater to the evolving needs of the modern Filipino shopper.”

This direct-to-consumer strategy proves that Levi’s doesn’t only deliver quality garments but also efficiency to its clients, allowing them to stay right where they shop.

Explore and express your personal style when you visit the new Levi’s store located at the 2nd Level, City Center, SM City North EDSA.