LOOK: Holiday 2022 video ad of IKEA PH wins award on inclusivity

Let’s give it up for director JP Habac, the Golden Gays, and the IKEA team

Do you still remember the “Hapag” video campaign of IKEA Philippines back in December last year? We’re talking about the coming out story of a son to his father at their home’s dining room where the dad revealed he is a drag queen.

The heart-warming video, which also starred members of the Golden Gays in the Philippines, just landed an award at the Asia Pacific Tambuli Awards 2023 for its inclusivity. We applaud LGBTQIA+ director, JP Habac, the actors, production, and IKEA PH more for this achievement!

Since its launch, the said video received thousands of organic hits on social media, garnering a total of 1.9 million views on IKEA channels and 1 million views on TikTok and Twitter. The video was under the Champions of Humanity category which highlights brands which excel by championing growth and flourishing of human persons.

From left: IKEA PH loyalty specialist Angela Vicente-Crisanto, graphic designer Patrick Johann Diaz, IKEA PH search and social media specialist Kevin Margallo, IKEA PH inspiration and communication manager Jasmin Cruz, film and TV director JP Habac, IKEA PH marketing and PR manager Patrick Marcelo, and executive producer at Kroma Entertainment Therese de Guzman.

The APAC Tambuli Awards is an award show which celebrates brands and corporate initiatives that show the seamless integration of creativity, purpose, and results.