Presenting Fall 2023 collection with Daniel Matsunaga and Marlon Stockinger
In November 2022, the German sports brand opened its flagship store in the Philippines. Fast forward to April 2023, Puma held its first-ever preview party in the country, showcasing its fall 2023 collection.
The brand presented its fall 2023 collection with a runway inspired by the streets of Manila. The show highlighted the different stories of Pinoy bravery witnessed on the city streets, led by former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga.
Puma Philippines country manager Paolo Misa said, “The Philippines, being a nation of loyal sports fans and fashion-savvy consumers, has so much potential and presents a lot of wonderful opportunities for the brand. This was a major factor in our decision to come in stronger as a full-on subsidiary and increase our presence in every aspect of the business.”
The collection showcased a range of activewear suited for the sports and street style-savvy Filipinos who can wear the collection to the gym, the streets, and vice versa. Pieces include hoodies, sports shorts, t-shirts, a number of coordinating looks, jackets, and accessories all highlighted by the brand’s iconic logo.
In addition to the new collection, Puma celebrated another milestone with the introduction of professional basketball player Kai Sotto as its first-ever Filipino brand ambassador. The brand surprised preview party guests with a short video of Kai Sotto greeting Filipino fans.
The German sports brand is set to open new stores this quarter, serving more Puma fans in Metro Manila, Laguna, and Cebu.