Manila’s young and fashionable set flocks to Montblanc’s new concept store

Introducing the NEO 3.0 boutique

With Montblanc’s growing popularity, it’s no surprise that the German luxury company has opened more spaces in the city to cater to its expanding market. This March, Montblanc unveiled its latest store at Solaire Resort Entertainment City in Parañaque.

The boutique pays homage to cursive handwriting and the ink used for Montblanc’s signature fountain pen. Designer Noé Duchaufour-Lawrance drew inspiration from the beginning of a single stroke of the pen, which is incorporated into the store’s design and unique theme. In addition to the fountain pen, this boutique also features a Meisterstück counter, which is German for “masterpiece,” paying tribute to Montblanc’s origins. The counter evokes memories of the counters from the Maison’s inaugural boutique.

LA Aguinaldo and Khalil Ramos at the Montblanc counter

“The new boutique at Solaire Resort Entertainment City is an integral step in our expansion in catering to an ever-growing clientele for a growing market like the Philippines,” said Matthieu Dupont, president, Montblanc South East Asia and Oceania. “The new concept offers an elevated retail experience to all new and existing clients of Montblanc, with a selection of crafted and modern products that reflect the modern business lifestyle. This new boutique concept, that we have opened in Solaire is reflective of the Maison’s status as a global luxury brand, with a strong expertise in craftsmanship, and a promise of reliable and modern products. Rustan’s has been a long-time partner of ours and we are excited to continue this new chapter with them as part of our strategic growth in the region.”

Some notable attendees at the opening included model LA Aguinaldo, actor Khalil Ramos, TV host Angelique Manto, and content creators Rei Germar and Migy Romulo, who wore pieces from the brand.

Rustan’s, Montblanc, and Solaire executives doing a toast to signify the opening of the Montblanc Solaire Boutique

Donnie Tantoco III, president of Rustan Commercial Corporation, shared, “At Rustan’s, we curate the finest things in life for our discerning customers. By finest, we mean the beautiful things that exude craftsmanship, art, history, and the highest quality of materials. Montblanc is the perfect embodiment of that pursuit of the finest ideals and excellence in craft. We are thrilled to open this new boutique in Solaire to bring Montblanc’s wide range of offerings closer to where our customers seek to relax, enjoy and splurge in a one-stop luxury leisure and entertainment destination.”

Patrons of the maison can find a range of pieces, from the timeless Meisterstück to the recently launched collection of highly versatile leather goods – Extreme 3.0.