Fashionistas dazzle at the opening of Montblanc’s second NEO 3.0 boutique in Manila

The new space takes center stage in Makati

Montblanc, an epitome of refined craftsmanship and design excellence, had previously introduced its inaugural NEO 3.0 concept boutique at Solaire Resort in Paranaque. Now, aficionados of this prestigious brand can explore the latest offerings as the brand proudly inaugurated its second NEO 3.0 concept store at the heart of Makati City, specifically at Greenbelt 5.

To commemorate this momentous occasion, executives from Ayala Malls, Rustan’s Corporation, and Montblanc graced the event. Notable celebrities and influencers, including Michelle Dee, LA Aguinaldo, David Guison, Kerwin King, Angelique Manto, and Gabbie Mariano, added star power to the celebration.

From left: Donnie Tantoco, President of Rustan Commercial Corporation; Cedric Audoubert, Wholesale Director of Montblanc; AC Legarda, VP for Operations of Ayala Malls; and Michael Huang, Senior Vice President for Support and Development of Rustan Commercial Corporation

Strategically positioned at one of Greenbelt’s main entrances, the boutique showcases a curated selection of client favorites, including writing instruments, bags, watches, and other small leather goods. Noé Duchaufour-Lawrance, the mastermind behind the boutique’s design, seamlessly weaves key collections and products into unique design themes, drawing inspiration from the fluid, cursive handwriting reminiscent of Montblanc’s iconic fountain pen.

The focal point of the space is the Meisterstück counter, paying reverent homage to Montblanc’s extensive heritage. Inspired by the maison’s original store counters, this space also features the brand’s writing instrument collections dating back to 1924.

From left: Ben Goh, Marketing & Communications Director of Montblanc Southeast Asia; Maika Bergamo, Area Sales Manager of Montblanc Southeast Asia; Valerie Roque, Merchandise Manager of Montblanc; Tun Hui Wong, Marketing & VM Executive of Montblanc; Cedric Audoubert, Wholesale Director of Montblanc; and Lana Vistan, Fine Jewelry and Men’s Division Head of Rustan Commercial Corporation

Additionally, the store boasts the Leather Wall Feature, an artful display serving as a gallery showcasing the maison’s latest leather collections curated by Artistic Director Marco Tomasetta. This feature transforms the boutique into a sensory experience, inviting clients to appreciate the craftsmanship and innovation behind each leather creation.