The brand aims to make an impact one step at a time
When you think of Toms, you think of their uber-popular slip-on shoes which went “viral” when viral was not even widely used as an internet slang. Since 2006, Toms has been a big hit to footwear enthusiasts who were looking for style and comfort as well as everyone who cared for philanthropic initiatives of the brand like One for One and 1/3 of Profits for Grassroots Good.
In 2018, Toms Philippines also started programs supporting local groups and sustainability efforts in the country. Now, as they open their 15th store at Glorietta 3, the brand officially kicks off environmental advocacies for the coming year. Toms commits to conservation activities for marine biodiversity and terrestrial wildlife as well as movements like coastal clean-up, recycling drives, and reforestation initiatives.
“A simple canvas slip-on shoe started it all. But more than just a fashion statement, Toms shoes are made for moving forward,” says Carlo Pulinni, owner of Toms Philippines and chief operating officer of Trimark Group Holdings. “As we open another store, we feel more committed and energized to help communities that directly affect bigger causes. Today is a celebration of the community’s accomplishments and active passion to spark change. Toms is taking a stand for a cleaner and greener future, and that’s where we want to focus this coming year.”
In the new store, shoppers can find the Original Classic Alpargata line and other casual and laid-back items like sneakers, sandals, and shirts. They can also locate Toms Christmas Toy Drive and donation boxes stationed at all metro Manila branches in support of kids in orphanages and hospitals.