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Summer Edit: Vespa launches androgynous, classic clothing

Summer Edit: Vespa launches androgynous, classic clothing

‘An anthem to fearless self-expression, without limits’

Renowned for its luxury mopeds and scooters, Vespa’s contribution to the motoring world is undeniable. Since its inception in the 1940s, the brand has produced some of the most iconic and recognizable vehicles globally.

This summer, the Italian luxury brand embarks on a new venture with the launch of its wearable pieces as part of a capsule collection titled “Summer Edit.” As a key element of their “The Empty Space” campaign, Vespa introduces a line of androgynous clothing featuring classic staples, perfect for riding in style. However, Davide Zanolini, executive vice president of marketing and communication for Piaggio Group, emphasized that the goal of this launch is not to compete with established fashion houses. “We are not aiming to become a fashion brand; this industry doesn’t need a new brand to be expanding its footprints,” shared Davide. “We just want fashion to be one of the languages we use to telegraph our world.”

Inspired by “open landscapes and distant territories waiting to be explored,” the capsule reimagines classic pieces through Vespa’s lens, resulting in gender-neutral silhouettes in dusty tones.

The collection includes a leather jacket with a Vespa logo on the chest featuring the words “no plans, no maps,” a linen and silk tailored jacket, a relaxed-fit matching tracksuit with floral embroidery, and boyfriend-fit distressed denim pants with a weathered appearance.

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This new line is an extension of Vespa’s ethos, merging their iconic style with the spirit of adventure and exploration.

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