With the month of June highlighting all things Filipino, DITO Telecommunity recently launched its “Galing DITO’ digital movement with the Philippines’ next generation of young and upcoming talents, content creators, and music lovers. The campaign plays on the dual meaning of the Filipino word “dito,” which means “from” and “talent.”
“Galing DITO will collaborate with and enable these artists and creatives so they can finally showcase what it takes to be proudly Filipino,” said Evelyn Jimenez, DITO’s chief commercial officer. “The movement is a form of bayanihan with Filipinos supporting fellow talents while also celebrating and empowering one another. DITO believes that as individuals, Filipinos are already superbly talented. But as one telecommunity, Filipinos can be better together.”
During the event, DITO also revealed its music video showcasing singer Marga Jayy, rapper February Bank, dance group Femme Manila, the Buganda Drum Beaters, Ilocos-based rapper Fairy Flojo, Cebu-based rapper Cookie$, P-Pop boy group 13C, and more. The proudly Pinoy song was arranged by Thyro Alfaro, with original composition by Arri Veloso and Vinnie Pacleb.
“Where we are once divided through cliques, tribes, and differences in affinities and beliefs, ‘Galing DITO’ aims to connect and unite us all together as one telecommunity. Through dance, music, and artistry, furthered by a strong sense of belongingness, this movement shall thrive in the Filipino’s oneness.” said Jasper Evangelista, DITO’s director of brand and marketing.
With Pinoy pride in full swing, the ‘Galing DITO’ movement aims to spark creativity with its next level connectivity. At 9 million subscribers, DITO also makes available new promos and partnerships for its growing community: DITO Advance Pay features allows prepayment of subscriptions of 3, 6, or 12 months with added discounts. Its Auto Pay program even provides 10GB bonus data. Data Sachets are now available for as low as P10. Earn an extra 30GB of TikTok and Facebook data when purchasing a Level-Up 99 SIM bundle.
Photos courtesy of DITO Telecommunity