Performed by P-pop group Alamat and other diverse Filipino talents
Championing the rich and diverse talents of Filipinos, telecommunications company Dito unveiled its “Galing Dito” 2024 campaign on February 12, 2024, introducing a new set of talents to represent the brand.
During the launch, Dito, together with P-pop group Alamat, who is part of the new roster, presented the “Ang Galing Dito” music video, specially created for the brand’s launch.
Led by Dito Telecommunity CEO Eric Alberto and CCO Evelyn Jimenez, talents presented on stage included artists Sandino Martin, Kookoo Ramos, Joneil Severino, Herminio Tan, Chef Don Baldosano, and designer Nurainie Ampatuan, among others.
The “Galing Dito” 2024 campaign launch highlighted the company’s commitment to uncovering more hidden gems and supporting Filipino talents through their campaigns, staying true to their ethos of being the telco for Filipinos and by Filipinos, no matter where they’re from. Going beyond music and performance, the new campaign highlighted various pursuits, including crafts, visual arts, fashion, performing arts, food, and sports, with talents coming from different regions across the Philippines.
Featured image source: Alamat’s Instagram