Watsons’ team-up with K-Beauty brands in Asia is a success
With the spike of interest in K-drama and K-pop in the entertainment industry, it’s no surprise that K-Beauty is making its way to the top as well. According to the data released by Korea Customs Service and Korea Cosmetic Association, South Korean cosmetics exports ascended 16.1 percent, reaching nearly $7.6 billion in 2020.
Watsons, being one of the top online and offline health and beauty retailers in Asia, understood beauty lovers’ need for K-beauty. With this, the brand has partnered with a number of K-beauty brands to deliver more choices across Asia.
“The demand for K-beauty products keeps growing but due to the pandemic, customers are not able to travel to Korea to shop for the hottest K-beauty products, so we have highlighted Watsons K-Beauty as part of the Asian Beauty Campaign. With over 5,000 products to choose from in-store and online, Watsons K- Beauty land is expected to become the go-to place for all K-Beauty lovers,” says Susanna Yen, exclusive brands director of Watsons International.
Cosrx and Mise En Scène are two of the most sought-after products that show how Watsons has helped K-Beauty brands to take a strong position in the market. See some of the brand’s most-popular and cult-favorites below: