Kenzo presents its first fully recycled and circular collection

Everyday essentials headline the Re-Kenzo capsule

Given the pandemic, more and more fashion brands are taking a hard look at the way they produce clothes and collections. Many resided in the great pause to reset and reflect on what is really essential at this time. And we think fashion has finally taken these lessons to heart with the sector up in arms toward sustainability. With this, the industry can also achieve a circular business model and pave the way for its future.

One such brand is French luxury house Kenzo, reinventing itself to contribute to the circular economy of the planet. Recently, the label launched its Re-Kenzo line—as in re-birth, re-renewal, and respect—made of 55 percent recycled jersey stock pieces and 45 percent certified organic virgin fibers. According to the brand, the collection “achieves a zero-waste system in which all the elements have a circular lifecycle.”

The capsule is composed of gender fluid casual t-shirts in nature’s color palette of almond green, fuchsia, grey, and khaki. “The design is refined. Only the Kenzo tiger appears in an embroidered cameo, as a graphic presence in the form of a wink,” the brand states in their website. “Imagination is cultivated from necessity. And the need to protect the planet is at the top of our list of concerns.”