The next big fashion timepiece brand to watch out for is now in Manila

Hailing from one of the world’s fashion capitals, D1 Milano has arrived in Manila with its premium selection of timepieces that appeal to both men and women.

Dario Spallone, the brand’s 26-year-old CEO, conceptualized the brand while studying at the Bocconi University of Milan, and within a year, he was able to set up his company’s headquarters in the renowned Dubai Design District.

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“It is not a brand that draws inspiration from my view or from any one individual’s view in particular,” Spallone explains. “It takes its inspiration from the synergy of all the team members involved.”

Aside from Milan and Dubai, D1 Milano has an office in Hong Kong, proving its global appeal and fast growth. Its watches are currently available in over 500 sales points, with a strong presence in mono-brand stores such as Luisa Via Roma, La Rinascente, Selfridges, Harvey Nichols GCC, and Lane Crawford, to name a few.

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Tagged as one of the fastest-growing watch brands in the market today, D1 Milano’s appeal lies in its craftsmanship and aesthetic. “Someone who would wear D1 Milano is cool, plays by the rules, but has some unique detail that makes them stand out,” Spallone says. “We say that people who wear our watches wear their attitude. A D1 Milano watch gives you social recognition even if it didn’t cost you $10,000. It’s not about the price; this is a watch that you can wear everyday and, at the same time, makes you proud, because it differentiates you. It shows that you care about details, about trends, about style.”

D1 Milano currently has four models: The Polycarbon, the Ultra Thin, the P701, and the Super Slim.

The Polycarbon is D1 Milano’s bestselling timepiece. This entry-level watch comes in thin and lightweight 40mm quartz, with a black Luminova finish on the hands.

The Polycarbon. Price ranges from P8,000 to P11,800.

The Ultra Thin comes in 38mm and 40mm, with luxurious and elegant lines found on the case and the hands of the watch. This unisex collection has become another bestseller since its 2017 introduction.

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The Ultra-Thin. Price ranges from P18,200 to P23,800.

Chic and comfortable, the eye-catching yet agile design of the P701 brings together all the hallmarks of the D1 Milano brand to create the perfect everyday watch. It features a 1.55mm stainless steel case with an automatic movement, paired with either a rubber strap or stainless steel bracelet.

The P701. Price ranges from P34,200 to P43,800.

The Super Slim features a stainless steel 36mm or 40mm case and comes with interchangeable strap options.

The SuperSlim. Price ranges from P11,500 to P13,800.

D1 Milano’s Manila launch, held at the gentleman’s club The Refined in Bonifacio Global City, was attended by The Honorable Giorgio Guglielmino Ambassador Extraordinary and Plenipotentiary of Italy to the Philippines, D1 Milano regional sales director Martina Zonta, Lucerne Group’s Judith Stalpes, and The Watch Store Asia’s Dino Dacanay. Notable guests also in attendance include social media influencers Kally Araneta, Almira Teng, and former Street Dapper King Victor Basa.

D1 Milano timepieces are available at Swissgear Greenbelt 1, Wristpod Uptown Mall, Robinsons Ermita, SM Megamall, Swissgear SM North, the Shangri-La Mall, and SM North EDSA.