The week that was in style: Dec 17-24

H&M LAUNCHES NYDEN
December 22

Come 2018, millennials will have something new to fawn about–H&M’s Nyden, an affordable luxury brand that, like its target market, refuses to follow conventions by doing away with the traditional fashion calendar. Its collections will be spearheaded by key opinion leaders specific to sub-cultures, with prices varying per piece.

https://www.instagram.com/p/BcxUupxAUNJ/?taken-by=hm

AU REVOIR, COLETTE
December 20 | Paris, France

High fashion retailer Colette opened its doors for the last time on Wednesday this week, Paris time. With almost all of its inventory snapped up by its patrons on its last day, the retailer said its goodbyes with a window display filled with butterflies—a callback to its very first window display.