Zendaya is the new face of Prada Paradoxe

The actor leads a fresh chapter for Prada Beauty with the debut of Paradoxe Sweet Chemistry

Prada Beauty has tapped Zendaya as the new global ambassador for Prada Paradoxe, a fitting choice for a fragrance line built around embracing every side of yourself. Known for her effortless ability to move between film, fashion, and culture, the actor brings her signature authenticity to the house’s latest campaign directed by Academy Award winner Barry Jenkins.

The campaign also introduces Prada Paradoxe Sweet Chemistry Eau de Parfum, a fruity-floral fragrance that balances blackcurrant syrup, orange blossom absolute, and a creamy neroli milk accord for a fresh take on sweetness.

Zendaya shared that Paradoxe was already a fragrance she genuinely wore before the partnership, making the collaboration feel like a natural next step. It’s a new era for Prada Beauty, one that celebrates complexity, individuality, and the freedom to be more than one thing.