The brand’s iconic siren logo gets a makeover
If you’re an avid Starbucks merch collector, you know that it’s that time of the year once again. For 2023, the Starbucks Traditions collection revolves around their silver anniversary featuring matching tumblers and planners highlighting the siren’s elegant tail.
“The holidays are an exciting time for us all at Starbucks, and for our customers who celebrate with us,” shares Jamie Silva, senior manager for Marketing, Digital Customer Experience and Loyalty at Starbucks Philippines. “For our 25th year celebrations, we pay homage to our partners (employees) and customers who have grown with us and have opened up opportunities to touch the lives of local communities.”
Customers have their choice among two limited-edition planners with organizer designs, a classic cold cup, and a durable stainless-steel tumbler. Coming in champagne and black colors, the two 2023 Starbucks Traditions Planner with Organizer come in a premium ring binder notebook format with a matching pen and cover. An ode to the siren and a visible manifestation of Starbucks Philippines’ 25th anniversary, this year’s edition features a sleek siren tail design as the centerpiece on the items.
And because of the ring binder design of the planners, customers can use these materials beyond 2023. Talking about sustainability, the reusable vessels on this year’s line-up include a 15 oz. steel tumbler and a 22 oz. cold cup that mirrors the designs of the planners.
Starting Nov. 2, 2022 to Jan. 2, 2023, customers can start earning stickers for every purchase of tall, grande, or venti beverages. There will be 18 stickers to collect through the e-promo card available on the Starbucks app to qualify for a one reward voucher.
In celebration of their anniversary and their partners, the brand has also released a series of videos featuring real-life anecdotes featuring their partners, enthusiasts, and avid collectors. Visit starbuckstraditions.ph to learn more.