H&M Move: The Swedish fashion retailer launches new sportswear brand
Featuring ‘movewear’ with four exclusive materials
H&M invites everyone to move together as they launch a new brand under portfolio with H&M Move. The sportswear line, which is spearheaded by actress Jane Fonda and American choreographer JaQuel Knight for its launch, will equip anyone who aims to move stylishly and functionally no matter what age, size, and regardless of what kind of exercise.
“The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a mover, moving in a multitude of ways,” shares H&M.
H&M Move presents four exclusive materials which combine innovative designs and complex technologies for wearers and movers to enjoy. First is Softmove which is super soft and gives extra support for the wearer, while Stormmove gives protection against wind and rain all while being breathable for any weather.
Drymove helps pull moisture away from the skin which is helpful when one sweats while moving and the last one is Shapemove which gives extra support and features of a ‘no show’ when lifting and stretching.
For the launch, the H&M Move line includes reversible crew jacket, parka, track pants, running jacket, pants, shorts, hoodies, tights, windbreakers, trail caps and yoga mats.
H&M Move is now available. Visit H&M’s website to shop.
