The sportswear brand teams up with the candy company for a gourmet-inspired collection
Featuring silhouettes for every age, Reebok and Jelly Belly come together for a colorful collaboration sure to relieve sweet tooth and sneakerhead cravings.
After collaborating with Power Rangers and Jurassic Park, Reebok now collaborates with another iconic brand for a selection of eye-candy sneakers. The collection with Jelly Belly doesn’t only take its cue from visuals of the candies but also from content. Using sustainable bio textile sourced from sugarcane, these sneakers are truly representative of what sweetness is.
The collaboration features silhouettes like Club C Legacy, which is inspired by the brand’s “BeanBoozled” in colorways of Tutti Frutti and Stinky Socks. Another model is Instapump Fury sporting some of the brightest fruit flavors of Jelly Belly like cherry, grapefruit, berry blue, lime, and plum. Next, the Club C Revenge is detailed with a chocolate pudding jelly bean detail on the top lace. Rounding up the collection is the Classic Leather Legacy which incorporates Jelly Belly’s flavors including licorice, Tutti Frutti, and bubble gum.
The Reebok x Jelly Belly footwear collection will be available on Reebok.com/jelly_belly in unisex sizing beginning Sept. 26, 2021 before a wider global release on Sept. 28, 2021.