Welcome the ‘Love Unites’ 2021 collection
Back in 2015, Adidas launched its first Pride pack, featuring its most iconic designs dipped in the colors of the rainbow. For its ongoing support for LGBTQ+, the brand’s “Love Unites” platform is set to release more than 30 products alongside a global campaign highlighting influential members and allies of the community.
The expansive collection draws inspiration from the do-it-yourself culture that has played an important role in LGBTQ+ sport communities. The collection features a special Pride colorway of classic and iconic Adidas silhouettes like Nizza, Forum, UltraBoost 5.0 DNA, and AdiZero Pro V1, as well as a colorful lineup of apparel like jumpsuits, shorts, jerseys, and accessories like bucket hats, socks, and waist bags.
Few of the LGBTQ+ icons and allies that are part of this campaign are Layshia Clarendon, Tom Daley, Chelsea Gray, Ashlyn Harris, Ali Krieger, Pabllo Vittar and Jessamyn Stanley. The “Love Unites” campaign also gives back to the community by funding and creating multi-year partnerships with organizations devoted to ending homophobia and transphobia in sport like Athlete Ally and Stonewall UK.
The 2021 “Love Unites” collection goes live on June 1, 2021 at http://adidas.com/loveunites.