After making its rounds in four cities in the Philippines last year, the famous book sale expo Big Bad Wolf is now back for its third run in Manila. For 10 days straight starting today, Filipinos can hunt for really affordable book finds from the 33,000 titles that the book sale brought in. There are 17,000 brand new titles that will be available for the first time at 50% – 90% off the price tag, and the introduction of the “Crazy Deals” promotion guarantees further markdowns, as if the current prices points aren’t affordable enough.

Big Bad Wolf Opening at the World Trade Center

Politician Chavit Singson during the VIP Opening Ceremony

With 2 million books up for grabs, it’s impossible to not find something you’d like. The Big Bad Wolf Book Sale has covered every possible genre to tickle a reader’s taste, from fiction, memoir, self-help, to arts and photography, and even Augmented Reality (AR) books for kids.

Actress Miles Ocampo book hunting at the BBW Manila Opening

Host Tim Yap and Charmaine Palermo

There are on-going contests on Big Bad Wolf’s Facebook and Instagram pages where participants can win 700php cash vouchers, or better, a trolley loaded with books. Also through their social media accounts, you can get a chance to grab one of the 50 limited edition box sets of Rick Riordan’s Percy Jackson and the Olympians

Jacqueline Ng, co-founder of Big Bad Wolf Book Sale

The Big Bad Wolf Book Sale reiterates its mission to encourage and empower many to pursue a dream, by flipping one page of a book at a time. “We try to bring the prices of books as low as we can so that it will not be a barrier for anyone who wants to read,” says Jacqueline Ng, co-founder of the Big Bad Wolf Book Sale. Red Readerhood, the book sale’s Corporate Social Responsibility arm, has a corner at the Sale where you can donate books that will go to those who typically don’t have access to it. The Big Bad Wolf Book Sale has also pledged 1,000 books to Gawad Kalinga, to be distributed to the communities affected by the recent Taal volcano explosion, and to the communities, barangays, and public schools in Mindoro, to provide people with psychosocial rehabilitation.

The Big Bad Wolf Book Sale is from February 14 to 24, and is open for 24 hours straight at the World Trade Center, Pasay City, Manila. 

Writer: Yzza Hablado