Shining like a futuristic pod in the middle of Bonifacio Global City, the San Miguel Bar took millennials to a whole new level of drinking experience by showcasing its rich brewing heritage. Launched recently, the bar’s mobile setup provides a haven for those who want to unwind and relax after a hectic day and a busy work week.

So what exactly is the San Miguel Bar? It’s a 67 sq. m. space decked with stylized interiors and a dynamic range of San Miguel Beer products for all to experience. The exterior features modern design elements while inside, the beer-making company’s rich brewing tradition is displayed through through the photos and nostalgic items.


With its theme “Drink to heritage and beyond,” the bar first appeared at Federacion Drive in Bonifacio Global City, with the opening made livelier with performances from CRWN and Curtismith. DJs Samantha Nicole, San Soda, and Emel Rowe also headlined the private event.

Celebrities Lovi Poe and David Licauco were seen enjoying the new #SanMiguelExperience bar together with guests Nicole Andersson and Jess Wilson.

The rest of the country will get to experience the bar as it will drop by various locations and hold fun San Miguel Beer events.