Piolo Pascual, still the standard
Bench Body welcomes back one of its original icons
Some moments feel destined, and Piolo Pascual’s return to Bench Body is one of them.
Set to be one of fashion’s most talked-about moments of 2026, Bench welcomes back one of its original icons in a homecoming that feels less like a reunion and more like a declaration. Nearly three decades after helping launch his career, Piolo Pascual returns not as a memory but as the modern benchmark, proving that longevity, when paired with discipline, only sharpens its edge.
This new chapter positions Piolo as the embodiment of the Bench Body lifestyle. Focused, refined, and unapologetically strong, he represents a standard built through consistency rather than spectacle. The campaign resists nostalgia and instead reframes time itself, presenting Piolo as living proof that relevance is earned, not inherited. His presence is calm and assured, commanding attention without demanding it.
To match the scale of this moment, Bench enlisted an international creative force led by acclaimed South Korean photographer Chun Youngsan. Known for his work with global Hallyu stars and luxury icons, Youngsan brings a cinematic precision that elevates the campaign into visual storytelling. The collaboration transforms the project into a high-art experience, grounded in restraint and intention.
For the first time, Piolo headlines a Bench Body underwear campaign inspired by classical antiquity. Under Youngsan’s lens, he is envisioned as a “Living Statue,” where the human form is treated as architecture. Strength, balance, and proportion take center stage, allowing the latest Bench Body designs to be showcased with quiet confidence and sculptural clarity.
The campaign moves away from the noise of fast fashion and instead focuses on what endures. Craft, commitment, and presence become the central narrative. Piolo Pascual’s return is not about reclaiming relevance but reinforcing why it never faded in the first place.
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