New Era PH turns 10 with a city built for street culture
Exclusive releases, bold collabs, and music celebrating its decade of style
As New Era Philippines marks ten years of shaping street culture, the brand transformed SMX Convention Center into “New Era City,” a collision of New York grit and Manila soul where style, music, and culture converged for one epic celebration.
Guests were welcomed by New Era Philippines President Melvin Lloyd Lim, COO Maritess-See Lazaro, and Daniel Broderick, Managing Director for New Era Asia Pacific, who officially kicked off the festivities.
Inside the city, the New Era Block became a playground for collectors and creatives alike, with limited-edition drops, on-site customizations, and a first look at future collaborations with Voltes V, MUSE’s Attack on Titan and Demon Slayer, Secret Fresh Gallery, A-team, Stance Pilipinas, Titan 22, Yellow Cab Pizza, Oatside Milk, Parokya Ni Edgar, and the exclusive 10th Year Anniversary collection—a dream for every cap and culture enthusiast.
The main stage buzzed with insight and inspiration during Culture Conversations, a panel exploring how streetwear transcends borders. Moderated by Lex Celera and Paulo Reyes of Monday Off, the session featured local and international heavyweights like Chooee Hwang of Streething and streetwear legend Mark Ong (Mr. Sabotage of SBTG), breaking down how the culture has evolved from underground movement to global force.
Energy spiked as the fashion show unveiled New Era’s fall-winter 2025 collection alongside standout pieces from New Era Japan’s spring-summer line, each look embodying the freedom and individuality of the streets.
As the sun set, the celebration hit a nostalgic crescendo with a powerhouse concert lineup including Sandwich, Ely Buendia, Gloc-9, Al James, Elmo and Arkin Magalona, and Parokya Ni Edgar all honoring the brand’s roots and influence on Filipino pop culture.
And just when it felt like the night couldn’t get any bigger, the skies came alive with Manila’s largest-ever 3D drone show, a breathtaking visual journey through New Era’s legacy and its bold future.
After ten years, New Era isn’t just celebrating its place in streetwear, it’s redefining it. The next decade isn’t just about staying iconic, but about raising the bar for how culture and style collide.
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