David Beckham strips down in bold new Boss campaign

The football icon proves confidence starts from the first layer—down to nothing at all

David Beckham reminds the world he’s still got it as he bares (almost) all in the latest Boss campaign, showcasing the brand’s bodywear line.

The internet went wild last weekend when Boss unveiled the campaign, directed by Mert Alas and Marcus Piggott. It begins with David arriving in a vintage Aston Martin, looking sharp in a tailored suit. As he steps into a sleek hallway, he starts to undress—first shedding his jacket, then his shirt, revealing his signature tattooed physique. Next, he unbuckles his trousers, unveiling Boss-branded underwear.

The film continues with David lounging effortlessly in his underwear, as partygoers in a neighboring building watch his every move. He scrolls through his phone, watches TV, works out, naps, plays billiards, and even takes a shower. In the final scene, as he strips off his last layer, he realizes he’s being watched—but instead of shying away, he gives a casual wave, fully embracing the attention.

Let’s be honest—if we had a body like that, we wouldn’t mind flaunting it either. The campaign underscores Boss’s message: confidence is key, and the right clothing (or lack thereof) plays a role in owning it.

The Boss One collection features a range of undergarments, including trunks, briefs, and boxers, as well as sleek suiting options. Watch the campaign here: