Check out this next-generation denim store

First-of-its-kind Levi’s store opens at SM Makati

The Levi’s store in SM Makati has reopened with a refreshed look, making it the first in the Philippines to adopt Levi’s Next-Gen store concept. As part of a global rollout, this upgraded format emphasizes an immersive, modern shopping experience, seamlessly blending digital innovation with the brand’s signature style.

Located within the SM Store premises, Levi’s SM Makati stands out with advanced digital displays and a streamlined layout showcasing the latest Levi’s collections. A standout feature is the Levi’s Tailor Shop, which offers customers the chance to personalize their denim pieces. With an in-store artist available to add patches, embroidery, and other creative details, the Tailor Shop makes it easy for shoppers to add a personal touch to their favorite Levi’s items—a feature available only in select premium Levi’s locations within SM Supermalls.

Spanning 100 square meters, the redesigned space integrates contemporary design elements while preserving the brand’s iconic heritage. The Next-Gen concept aims to improve the overall shopping journey, offering a modernized environment that encourages creativity and customization. As one of the busiest Levi’s locations in the Makati and BGC areas, the SM Makati store has been strategically upgraded to match the standards of other recently revamped Levi’s stores worldwide.

According to Jeffrey Lo, senior vice president and Business Unit Head of Signature Lines, Inc., the operator of Levi’s stores in SM properties, the Next-Gen concept aligns with Levi’s vision to continually elevate the customer experience. Jeffrey emphasizes that the company is committed to rolling out this upgraded format across other SM locations, aiming to create dynamic, engaging spaces for Levi’s shoppers.