LOOK: P-pop group Hori7on named newest ambassadors of JBL Philippines

Here’s what happened during the epic celebration

JBL Philippines hosted one of its biggest events of the year, announcing P-pop group Hori7on as its newest ambassadors and unveiling the latest innovations from their lineup.

Last July 2, 2024, the audio equipment manufacturing company flew members of the media, digital creators, and celebrities to Mactan, Cebu, for the milestone celebration. The evening kicked off with JBL introducing their latest innovations to guests, including the JBL Live 3 series featuring smart charging cases, the powerful JBL Partybox Stage 320 and Club 120, and the highly-anticipated JBL Soundgear Frames, which seamlessly combine style and sound with speakers built into eyewear frames.

Following the product unveiling, Hori7on performed their newest single “Lucky” live on stage. During the event, the brand officially announced their appointment as ambassadors, marked by a contract signing attended by executives from the Harman group and music company MLD Entertainment.

The septet expressed their excitement and honor at being chosen as brand ambassadors. “It is definitely an honor for Hori7on especially that JBL is a known brand all over the world. We ourselves use the brand a lot, so it is really like almost unreal to us. We will keep on doing our best especially for the JBL family. We really appreciate it,” said Marcus, one of the members, in an interview.

“There is a continuous rise of K-Pop fans in the country,” said Larry Secreto, director of consumer audio at Harman Philippines. “With the continuous rise of K-pop fans in the country, we’re bringing in the best P-pop artists like Hori7on. Our products are attracting a younger, more Gen Z audience.”

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