LOOK: Noah Beck’s genderless undergarment brand is called Iphis
Featuring three main genderless lines: Classic, Heritage, and Icon
If you consider yourself a TikToker, the name Noah Beck should be a familiar one. He rose to fame on the video sharing platform following his thirst traps posts, which some would say were put to good use, as he crafted a career out of it.
Before the fame, Noah was a midfielder for the Portland Pilots men’s soccer team in Oregon. After his freshman year, he started getting noticed by big brands and attending fashion shows including Brunello Cuccineli, Saint Laurent, Balmain, and more. Noah has amassed over 33 million followers on TikTok and 8.5 million on Instagram.
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As a fashion lover himself, he announced the release of an underwear line back in June 2023 named, Iphis—a genderless undergarment brand.
“This project has been my baby for the past two years now and I’m so blessed to see it come to life in a way that has exceeded every expectation,” shared Noah on his Instagram. “You all have made this possible and this journey so enjoyable. I’m so grateful for every single one of you and I’m so excited to see where this brand goes. Remember to always be yourself, do what makes you happy, and remember… love conquers all.”
Iphis underwear is said to be inspired by the Greek mythology character of the same name, born female but raised as male. With this, the brand aligns with the vision of offerings that are genderless and inclusive of all body sizes and shapes.
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Currently, the brand has three main genderless lines: Classic, Heritage, and Icon. The Classic line champions timeless style and comfort, made with sustainably grown organic cotton. The Heritage line features boxer briefs that hug the body in all the right places, all while providing a luxurious feel from the soft modal fabric. Meanwhile, the Icon line features a nylon fabric with a pocket for the phone, cards, and keys, making it practical yet still comfortable.
Featured image source: Iphis’s Instagram account
