Featuring the official launch by Luxasia Philippines
Did you know that chemical services and heat styling are not the only things that contribute to hair damage? You can also count on mechanical friction, the environment, and pollution as causes of why your hair may be dry, dull, damaged, and prone to breakage.
If you’re like me, who has gone through a bleached-hair phase, you would understand my frustration of not having enough options in the market to salvage the damage of bleaching. Back when I had blonde hair, there were only a few options in the market, and the technology they were using was not as promising compared to the ones abroad.
Now that has changed as the viral and global sensation hair care line has finally arrived in the Philippines. Luxasia has just officially launched Olaplex, which is the leader in the new category of haircare called Bond Building.
The Bond Building Technology promises to restore damaged and compromised hair by repairing it from the inside out. The first-of-its-kind ingredient also works twofold to protect the hair from damage while simultaneously re-linking damaged disulfide bonds.
Known as the “invention,” the bis-aminopropyl diglycol dimaleate ingredient allowed professionals to reach new heights in color and care. The ingredient suits every hair type, and the crowning glory isn’t just healthier; blondes get brighter, brunettes get more radiant, and redheads get more vibrant.
With over 100 worldwide patents, Olaplex is proud to announce that its line is non-toxic, cruelty-free, and vegan. The offerings are also free of over 50 questionable ingredients, including sulfates (SLS & SLES), parabens, phthalates, and phosphates.
Whether you’re looking to repair your damaged hair, make your blonde hair brighter, clarify your scalp, protect your hair from heat styling, or just make your hair healthier in general, Olaplex is a worthy line to try.
Olaplex is available at Skinsmart SM Makati, Look at SM Aura, Rustan’s boutiques, and others.