Aiming to expand its market share in the Philippines
The future looks promising for Kiko Milano, as it has been reported as the third fastest-growing beauty brand in the world by Women’s Wear Daily (WWD). With an impressive sales growth rate of 48 percent in 2022, Kiko Milano attributes this success to its provision of high-quality products, paired with outstanding service from its associates.
On June 8, the Kiko Milano PH team gathered members of the media for a luncheon with Simone Dominici, the global CEO of Kiko Milano. Simone sat down with the media and discussed the brand’s growth plans in the country.
“Our brand’s approach is about providing high-quality ingredients and producing top-quality products that are accessible to everybody,” said Simone. “We believe in the democratic approach to beauty – premium and luxury beauty products must be accessible to all.”
Founded in 1997 in Milan, Kiko Milano offers a wide range of cosmetic products, including over 2000 skincare, makeup, and tools in a variety of colors and effects, catering to different skin types and tones.
During the intimate lunch, Garage had the opportunity to delve deeper into Simone’s personal preferences. We asked him about his essentials, and he happily revealed the products he swears by. “I use the Hydra Pro Eyes and Skin Trainer CC Blur,” he revealed.
Simone also shared that due to excessive tanning in the past, his skin had been damaged by the sun. “I find that the Hydro Pro gives me a glowing look even when I’ve only had three to four hours of sleep. The CC Blur also has a tint that acts as a concealer, not to hide the wrinkles but to even out the skin tone.” He also shared that using face masks when he feels tired perks up his skin and mood.
In line with this, Simone also discussed how the brand plans to expand its product offerings in the near future. “We will introduce a haircare line next year. Since we currently lack expertise in haircare, we are collaborating with hairstylists to design the line. Additionally, we will venture into fragrances,” revealed Simone. “We are not just a makeup brand. We are a beauty brand. In order to become the number one brand in the Philippines, we must offer makeup, skincare, haircare, and even fragrance. And I believe we can achieve that here in the Philippines.”
Currently, Kiko Milano has recently opened stores at SM Mall of Asia, SM Megamall, and SM Grand Central. Soon, the brand will also be opening branches at SM North EDSA, SM San Lazaro, and Alabang Town Center.