A match made in fashion heaven
Calvin Klein has just announced Jung Kook as the newest global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. Jungkook, a South Korean singer, songwriter, and member of the globally renowned pop group, BTS, looks absolutely stunning in the new campaign. The appointment comes ahead of the brand’s Spring 2023 collections launch.
The campaign, shot by Park Jong Ha, showcases Jung Kook in various new styles from Calvin Klein, including the 90s Straight Denim, Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.
Calvin Klein’s Global Chief Marketing Officer Johnathan Bottomley states: “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me,” Jung Kook says. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
what makes an icon? introducing Jung Kook in Calvin Klein denim.
— calvinklein (@CalvinKlein) March 28, 2023
Photos courtesy of Calvin Klein