SALE ALERT: Prada, Calvin Klein, Burberry, and Paco Rabanne fragrances up to 50% off

Big fragrance deals only available during International Fragrance Week at SM Beauty

Attention, fragrance lovers! Let’s celebrate International Fragrance Week and take advantage of the fantastic deals brought by SM Store’s “Celebration of Scents.”

From March 21 to 31, customers can enjoy up to 50 percent discounts and exclusive freebies from participating brands, including Jo Malone, Estee Lauder, Body Fantasies, Paco Rabanne, Calvin Klein, Coty, Giorgio Armani, Clinique, Marc Jacobs, Burberry, Chloe, Prada, and Ralph Lauren.

Watsons marketing executives at the SM Beauty’s Celebration of Scents: marketing supervisor JP Santiago, category manager Anne Maligalig, and marketing manager Retty Contreras

“As we celebrate International Fragrance Week, we are thrilled to bring together some of the best fragrance brands available in SM Beauty in a special pop-up execution,” said Sharon Decapia, marketing AVP of Watsons Philippines, during the launch event. “The ‘Celebration of Scents’ area in MOA, is not just a shopping destination, but a sensory experience for fragrance enthusiasts and shoppers alike. We hope that this event will inspire our customers to discover new scents, find their signature fragrance, and ultimately, feel confident and beautiful with the power of fragrance.”

Experts like Nicole Limos of The Beauty Edit and Tin Conde of Luxasia Philippines gave insights into fragrances during the event on March 21. Tin shared, “Scents have the ability to affect our energy and mood. Citrusy scents can perk up one’s energy, floral scents can uplift senses and relieve stress, fruity scents are fun and youthful, woody fragrances are warm and earthy, aromatic fragrances provide a relaxing feel, oceanic or aquatic scents promote tranquility, amber or oriental fragrances are sensual, and spicy fragrances have an alluring scent and can help boost brain power and attention spans.”