South Korean rapper leads dressier line for the brand
It’s now official: Park Chan-yeol, also known as Chanyeol, a South Korean artist, is the latest addition to Penshoppe’s roster of international ambassadors.
You may recognize the 30-year-old model, actor, and singer from his work with his boy group EXO, as well as his roles in the film “So I Married an Anti-fan” and the series “Secret Queen Makers.” Now, this multi-talented individual will front Penshoppe’s newest collection, “Easy Neutrals.”
“Chanyeol’s upbeat energy, unmatchable creativity in both fashion and music, and unique charm make him the perfect ambassador to represent Penshoppe,” says Brandon Liu, Penshoppe’s brand director.
Chanyeol will be seen promoting the line, which features dressier silhouettes in monochromatic palettes. In one of the campaign images, the artist dons an all-linen look, including a relaxed long-sleeve button-down, trousers, and blazer.
“It was a great shoot and all of Penshoppe’s pieces look good on him. That’s why we’re very excited to have Chanyeol as part of Team Penshoppe,” says Jeff Bascon, Golden ABC’s vice president for retail brands. “We cannot wait to show everyone everything that Penshoppe has lined up with Chanyeol.”
In another layout, the rapper is seen wearing a relaxed and textured resort shirt with khaki trousers, which are a no-brainer for a summer fit.