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V-DAY 2023: Let them hear your feelings through this new love hub

V-DAY 2023: Let them hear your feelings through this new love hub

Spotify drops ‘Parinig Mo with Spotify’ for the love month

Music has been a helpful tool when we can’t put our feelings into our own words. Whether we’re feeling mad, jealous, joyous, loved, or everything all at once, music has a way of making us heard and understood when we listen.

This February, as we celebrate love month, why not share your feelings with your special someone through music? Spotify drops a new campaign called “Parinig Mo with Spotify,” where the streaming platform has curated an all-new “Pag-ibig Hub” full of love songs and podcast playlists in collaboration with leading Pinoy creators.

A study conducted by Spotify revealed nearly 80 percent of Filipinos believe audio is important when it comes to consuming content on love, dating, and relationships. Among the surveyed, 53 percent use audio as “sound therapy” to cope through rough seasons in love, and 40 percent said that podcasts help them discover diverse perspectives of love. With Spotify’s new “Pag-ibig Hub,” listeners can look forward to fresh takes on modern love, such as situationships and the art of “parinig.”

“From music and lyrics that move the heart, to podcasts that discuss relationship statuses and anything in between, expressing and embracing love in all forms is an intrinsic part of the Filipino identity,” said Carl Zuzarte, Spotify head of studios for Southeast Asia. “Spotify is constantly at work to create features, content, and moments, so that Filipinos have an ‘audio-jowa,’ through every season of love.”

From left: Event host Inka Magnaye, psychologist and podcaster Riyan Portuguez, Spotify Radar artist Zack Tabudlo, Spotify SEA head of studios Carl Zuzarte, and Spotify creators Antoinette Jadaone and JP Habac

Among the creators of the new hub include “Ang Walang Kwentang Podcast,” “Skypodcast,” “Hugot Marcelo,” “Payaman Insider,” “Zack Tabudlo,” and many more. “Audio gives so much connection with how listeners can immerse themselves in a different world. And as a singer-songwriter, lyrics play an important role in every love song that I write,” said Zack Tabudlo, Spotify Radar artist. “Features like Spotify Lyrics enable younger Pinoys to express emotions and even drop ‘parinig.’ I look forward to more people discovering the stories behind my songs, including my latest release, ‘Akin ka.’”

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As a treat for the love month, listeners will also have access to Spotify Premium for just P149 for four months. The promo is valid from Feb. 11 to 14 for users who have not tried Premium.

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