The house appoints the K-pop idol as a regional ambassador
“I am truly excited to join the global luxury house Fendi. I’ve always enjoyed Fendi’s wonderful projects that always highlight creativity and experimentation. I look forward to our journey together,“ Yu-jin exclaimed, as Fendi announced her appointment as brand ambassador for Fendi Korea.
The idol is widely recognized as the leader of the South Korean girl group IVE under Starship Entertainment. IVE popularized the song “After Like” as well as “Love Dive,” which has won recognitions at the Asia Artists Awards in 2022.
Accompanying the announcement were photos of Yu-jin donning pieces from Fendi. She wore an ivory knitted cardigan and shiny satin cargo pants with Baguette pockets from Fendi women’s spring summer 2023 collection as well as the iconic Peekaboo ISeeU Small and Baguette.